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5. Which are the four main variables used in developing a target market profile? a) Demographics, geographics, behaviouristics, linguistics b) Demographics, sociographics, personality, positioning c) Demographics, geographics, communications, behaviouristics d) Geographics, demographics, psychographics, behaviouristics e) Geographics, behaviouristics, economics, demographics
3. Readiness for training depends on two broad characteristics of the work environment: a) Person analysis and task analysis b) Contracted and in-house c) Situational constraints and social supports d) On-the-job and e-learning e) Organization analysis and person analysis
4. Nicole had to go holiday shopping with a bad cold. Her runny nose, headache and sneezing caused her to make her selections quickly without paying attention to quality of her purchases. Nicole's purchase behaviour was the result of influences. a) situational b) personal c) socio-cultural d) motivational e) health-related
