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Chapter 3: perception, attribution, and diversity: 71-84. We see what we want to see or hear what we want to hear . The situation: the situation can add information about the target e. g. , if you were up for promotion, you are likely to perceive a casual critical comment about your performance from your boss very differently. A model of the perceptual process (jerome bruner) Perceiver really needs information on which to base perceptions of the target and will actively seek out cues to resolve this ambiguity. Perceiver begins to search out cues that confirm the categorization of the target. Perceiver actively ignores or distorts cues that violate initial perceptions. Co-worker is still good man with great potential . I t will take many contradictory cues to overcome expectations before one re- categorizes the target: perceptual selectivity: perceivers do not use all available cues, and those they do use are given special emphasis.