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Principles of Marketing

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MGMA01H3 Study Guide - Midterm Guide: Brand Awareness, Identifiability, Disintermediation

PRODUCT AND BRANDING CHAPTER 1: Brands and Brand Management What is a Brand?  A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one...

Management
MGMA01H3
Cindy Chan
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