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MGMA01H3 Study Guide - Final Guide: New Criticism, Communication Studies, Communication Theory


Department
Management
Course Code
MGMA01H3
Professor
Sam J Maglio
Study Guide
Final

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Agency and Structure: A Key Concern in the Study of Communication
A central consideration of social theory, and media and communication theory in
particular, is the relationship between agency and structure
Money/a good education can increase the range of action one might undertake, or in
other words, it ca icrease a perso’s agency
Social institutions, processes, and structures are both enabling and constraining
Ex. Those with money can access a wider range of goods and services than those
without money
Ex. Those who have access to education generally have better access to wealth
ad power tha those who do’t
Language provides a structure for communication
Enabling because it allows communication, constraining because only those who
know the language can correctly understand it
Understanding the relationship between agency and structure, the way in which
communication processes and institutions work to enable and constrain the ways in
which we communicate and the ideas that can be communicated, is one of the central
concern of communication theory
Perspectives on the Study of Content
Some perspectives are drawn from larger theories of society and communication, others
are better understood as methods or approaches for examining media content and
might be used in concert with larger theories
Literary Criticism
The study and interpretation of texts
Explores the different ways that texts can be analyzed and understood
Its roots reach back to when written records first emerged
Particularly important for communication studies and for the study of content because
they draw our attention to the various ways meaning might be drawn from texts
One of the traditional modes of criticism is to view texts in terms of the presumed
intention of the author
From this perspective, interpretation tries to uncover what the author
consciously had in mind
Freudian analysis includes what the author had subconsciously in mind as well
The text is treated only as the specific product or vehicle of an individual author/creator
whose other works can be cross-compared in the same light this approach then
spread to aalyzig fils (called the Auteur Theory which focuses o the persoal
vision of the director and treats him/her as the creative originator of the film)
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