MGMA01H3 Study Guide - Final Guide: Mass Communication, Institute For Operations Research And The Management Sciences
Document Summary
Mass communication: a process that involves both encoding, creating media messages, and decoding, interpreting these messages. A range of social institutions and forces serve to frame or contextualize the ways in which messages are constituted and the ways in which people make meaning from them. Drawi(cid:374)g fro(cid:373) stuart hall"s (cid:894)1993(cid:895) dis(cid:272)ussio(cid:374) of the e(cid:374)(cid:272)odi(cid:374)g/de(cid:272)odi(cid:374)g pro(cid:272)ess. Communication media are integral to the societies of which they are a part, not separate or distinct technical systems. The professional values of media workers are woven between organizational and technical imperatives, not ideas separated or distinct from social context. Pieces of the process of communication: the shared field of social institutions and knowledge, or culture, within which the media system operates the general social milieu in which we live. Each media operates in a specific legal and regulatory context that informs the way its products are created: the institutional or organizational context within which media messaged are created.
