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Midterm

MGMA01H3 Study Guide - Midterm Guide: Marketing, Utility, Pathos

4 pages201 viewsFall 2017

Department
Management
Course Code
MGMA01H3
Professor
Tarun Dewan
Study Guide
Midterm

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1. Herodutus Recorded first retail trade done by the
LYDIANS
2. Aristotle "Marketers are USELESS parasites" and
created idea of LPE
3. Logos Logical side of reasoning, marketers can
appeal to consumers by using facts or
statistics
4. Pathos Emotional side of reasoning, marketer can
use stories or anecdotal evidence in their
message to connect with consumers
5. Ethos Ethical side of reasoning, marketers can
establish credibility by leveraging keywords
and personal brands
6. Plato Created the "division of labour"
7. Division of
Labour
Separation between producers and
consumers
8. St.Thomas
Aquinas
Anticipated the "utilities of theory"
9. 20th Century Creation of the "utility theory and
satisfaction"
10. Robert Bartels Created the word "marketing" in 1910
11. Lates 1950s Creation of the 4 P's and the Marketing Mix
12. Marketing Mix 1. Discover consumer needs
2. Information about people's needs
3. The market (customers)
13. 4 P's of
Marketing
1. Product
2. Price
3. Place
4. Promotion
14. Forces Acting
on the P's
- Economic
- Social
- Legal
- Technological
- Competitive
15. Marketing
Management
1. Developing marketing plans & strategies
2. Understand consumers and competitors
3. Develop marker mixes
4. Implement & control marketing activity
16. Developing
Marketing
Plans &
Strategies
a. Marketing objectives
b. Future plans
c. Evaluation of businesses
d. Allocation of money
17. Understand
Consumers &
Competitors
a. Research on customers
b. Segmentation
c. Target the groups
18. Develop Market
Mixes
a. Market which "product"
b. Decide on the price
c. Advertising/Promotions
d. Channels of distribution
19. Implement &
Control
Marketing
Activity
a. Monitor the results and customer
satisfaction
20. Marketing
Definition
The process by which companies create
value for customers and build strong
customer relationships in order to capture
value from in return
21. Opportunities
(Uncontrollable)
a. Consumer
b. Competition
c. Company
22. Analyze (STP's) a. Segmenting
b. Targeting
c. Positioning
23. Implement
(Controllable)
a. Product
b. Place
c. Promotion
d. Price
CONTINIOUS CYCLE
24. Marketing
Evolution
1. Product orientation
2. Sales orientation
3. Marketing orientation
4. Relationship
25. Consumer
Behaviour
The study of human consumption, which
entails the acquisition, usage, and
disposition of goods, services, and ideas.
26. Marketing
Concept
Key to achieving goals consists in
determining the needs and wants of the
target and delivering the desire effectively
compared to competition.
27. 2. Consumer
Decisions
a. Consumer characteristics
b. Consumer decision process
28. Consumer
Decisions
- Product choice
- Brand choice
- Dealer choice
- Purchase choice
- Purchase timing
- Purchase amount
29. Model
Consumer
Behaviour
- Marketing
- Black Box Examples
- Buyer's Choice
Mid-Term Exam Preparation
Study online at quizlet.com/_3v61n3
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