MGMB01H3 Study Guide - Quiz Guide: Tarun Kumar, Swot Analysis, Ombre
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2018 summer case analysis focus - prof. tarun dewan: starbucks (evaluation): the big picture, the merchant"s true purpose. Do not restrict your analysis to solely answering them: many of you restated a lot of the information directly from the case, and even quoted some. We"ve all read the case and know the information there, try harder to directly analyze/evaluate the data in your report. If really needed, you can always briefly mention (in a line or 2) some information from the case as a reference but do let your analysis circulate around incidents we"re already aware of. It was imperative to include a swot analysis and divide it between the 2 major time frames in the case. Barco"s mistake was not predicting sony"s reaction when they decided not to purchase the 8 tube, they should pick the third choice (create the bg800) a)
