MGMC01H3 Study Guide - Quiz Guide: Raymond Flynn, Neil Sullivan, Peer Pressure
Document Summary
May 1 1987 - 4 havards business students had to give a report to bostons mayor raymond. Jan 1987 project initiated by neil sullivan (mayor policy advisor) and marc zegans (member of mayers policy staff) Want: what to do to reduce drug use among bostons school-going (student) population. Want: what communication the city should send to its young ppl. Create communications program that offers guidelines on most effective messages & delivery channels for reaching the students. Boston was new englands hub for the distribution of illegal drugs. 80kg of coke, 6. 4kg of heroin, 47 tons of weed and 2,100,000 dosage units of synthetic drugs - street value of over 250 million. Arrests were only 5-10% of total drug volume trafficking through boston. Drugs got to boston a yr after being in nyc. 1985/1986 new coke: crack so summer 1986 mayor flynn wanted to make reducing drug abuse top priority.
