MGMC01H3 Study Guide - Final Guide: Business Casual, Polo Shirt, Messenger Bag

90 views73 pages
Published on 29 Mar 2015
School
UTSC
Department
Management
Course
MGMC01H3
Professor
MGMC01
Group Project Ethnography Report
By:
Ashraf, Adiba 999076468
Karpouzis, Alyssa 999120179
Leung, Winson 999863170
Li, Linhui (Sophia) 998813887
Wang, Kelvin 999912956
Wong, Henry 999970893
Yu, Tommy 998909196
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Table of Contents
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Introduction
Coffee is a drink consumed by billions worldwide. It is often a social glue that can join
two distinctive cultures and is culturally ingrained in Canadian culture especially given the
amount of coffee consumed by Canadians. Coffee can also act as an effective means to engage in
social activities with others. The drink is not just a means to promote social communication, but
also provides energy to drinkers for a wide variation of situations. In addition, the sheer amount
of variations of the drink allow it to appease multiple preferences in tastes for even greater
appeal. Whatever the reason for why it is consumed, coffee is a staple drink not limited by
occasion and time for when it can be consumed. Coffee can also be drunk in conjunction with
other activities making it a versatile drink that can suit many needs.
Background in Coffee Use
Within the western hemisphere, coffee has become such a prevalent drink that it forms an
integral part of North American culture. Many are not aware that coffee originates from the
“cherries” grown as fruits of coffee trees in tropical environments. These cherries have two green
beans in them that are harvested and traded globally for corporations to roast and package
depending on what type of coffee-based product they are selling. The majority of coffee beans
are grown in Brazil and Colombia, with the United States consuming more coffee than any other
country in the world.
Coffee has been used as a social drink for centuries. It was first used in coffee shops in
the Arabian Peninsula for coffee connoisseurs to enjoy conversations, performances, and a game
of chess - it soon became known as the “wine of Arabia.” Though the Arabians were the first to
cultivate and trade coffee beans, it was the Europeans, particularly the Dutch, who stepped up to
aid the coffee trade to flourish amongst the European nations by developing plantation in the
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