MGMC01H3 Study Guide - Final Guide: Rush Hour, Tim Hortons, Energizer

198 views2 pages
Published on 29 Mar 2015
School
UTSC
Department
Management
Course
MGMC01H3
Professor
EXECUTIVE SUMMARY
Major Findings:
Most people visit Tim Hortons daily or weekly
Most people drink or have drank Tim Hortons coffee in the past
Overall, people see Tim Hortons as a place where they can socialize and do work
Most people feel that Tim Hortons has good customer service and that their staff is both
professional and polite
Lots of people are in between about the speed of service of Tim Hortons
Consumers enjoy the taste of Tim Hortons coffee and find that there is a consistency in
the flavour
Most consumers feel that there is variety in the types of coffee being offered
Most consumers are satisfied with the appearance of the store and the amount of available
seating
Most people either agreed or disagreed with the way bathroom facilities are maintained
Most people observe Tim Hortons as being clean but many people also are unsure about
the stores overall cleanliness
Most people are happy with the communication Tim Hortons does to the consumer about
promotions and products however some people are unsure about whether or not Tim
Hortons communicates with them
Conclusions:
Tim Hortons has good customer service
Tim Hortons has a good variety of coffee and a good flavour of coffee
Overall, consumers like the store design
Three main reason why people consume coffee: socialize, work energizer, out of habit
Three main consumers identified: Teenages and Young Adults, Adults, and Seniors
Recommendations:
Although many people are satisfied in regards to being informed by Tim Hortons
about promotions and products that they offer, many individuals have also not gave an
opinion on this matter. This can because they are unaware of how Tim Hortons has been
communicating with consumers. The recommendation is to ensure that Tim Hortons
markets new products better though means such as television and radio ads, social media,
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Document Summary

Most people visit tim hortons daily or weekly. Most people drink or have drank tim hortons coffee in the past. Overall, people see tim hortons as a place where they can socialize and do work. Most people feel that tim hortons has good customer service and that their staff is both professional and polite. Lots of people are in between about the speed of service of tim hortons. Consumers enjoy the taste of tim hortons coffee and find that there is a consistency in the flavour. Most consumers feel that there is variety in the types of coffee being offered. Most consumers are satisfied with the appearance of the store and the amount of available seating. Most people either agreed or disagreed with the way bathroom facilities are maintained. Most people observe tim hortons as being clean but many people also are unsure about the stores overall cleanliness.

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