MGMC02H3- Midterm Exam Guide - Comprehensive Notes for the exam ( 12 pages long!)
Document Summary
Long-term: using memory for effective strategy, how retrieval works and how to affect it, memory: Consumer memory: a personal storehouse of knowledge about products and services, shopping and consumption experiences. Retrieval: remembering what we have stored in memory. Sensory memory: sensory experiences stored temporarily in memory in sensory store: Echoic memory: very brief memory for things we hear (e. g. coke commercial) Iconic memory: very brief memory for things we see (e. g. applebees billboard sign) If info. is relevant, we will be motivated to process it better, and it may enter stm. If we do not analyze it, it will be lost. Short-term memory: a portion of memory in where incoming info. is encoded or interpreted in light of existing knowledge. When mao is low, stm consists of reproduction of an object (i. e. picture of skier) but. Imagery processing: processing in sensory form (visual, smell, taste, hear)
