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Final

Study Notes for Final Exam


Department
Management (MGM)
Course Code
MGMC30H3
Professor
Professor Graham Brown
Study Guide
Final

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MGTC33H3 - Event and Sponsorship Management
FINAL NOTES
Lecture 6: Legal and Risk Management
Main Areas (4)
1.Contract versus Tort Issues
2.Employment Law
3. Immigration Law
4.Risk Management and Insurance
Sponsor Contracts include (8)
1. Identification of sponsorship rights (title, promoter, owner)
2.Exclusivity
3.Protection from liability (insurance, indemnity)
4. Intellectual property rights (ex. Trademarks)
5.Media rights
6.Terms of Contract
7.Fees
8.Merchandising rights
Liabilities of Event Organizers for (4)
1.Participants: protection from unreasonable risks
2.Spectators: a safe viewing area
3.Creation of a waiver: to identify clearly who is protected and the risks
involved
4.Alcohol: taking into account special risks
Site/Facility Contracts include (6)
1.Lease versus License: exclusive possession versus permission for a
specific purpose
2.Landlord and Tenant Act
3.Description of premises/use
4.Terms
5.Fees
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6.Set-up, takedown, maintenance
7.Consession
8. Insurance
a.Comprehensive and general liability insurance covers bodily
injury, property damage and personal injury
b.Policy limits
c.Waivers
d.Self-insurance
e.Limitation periods
9.Media signage
10.Force majeur
11.Indemnity
12.Signage
Risk Factors to consider:
1.Vicarious liability
2.Alcohol-smart serve designation (SIP)
3. Immigration
4.Search and Seizure
International Risk Factors:
1.History
2.Geography location, climate, topography
3.Social institutions - male/female roles
4.Education quality, levels of development
5.Political system structure, parties, role of government
6.Social system race, ethnicity, social classes
7.Legal system common, code, socialist, Islamic
8.Religion types, influences, cults
9.Health care what is provided, availability
10.Languages translators, literacy rates
Issues in the World Today
Ex. Some human rights organizations say that by supporting the Olympics
the sponsors are endorsing a host country that repeatedly violates its citizens
human rights
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Lecture 7: Media and Promotion
4Ps of Marketing (4)
1.Product
2.Price
3.Promotion
4.Place
Promotional Mix (4)
1.Advertising
2.Personal Selling
a.Face-to-face presentation
3.Sales Promotion
a.Displays
b.Trade shows
c.Samples
d.Coupons
e.Direct mail
Publicity any form of exposure not paid for by the beneficiary
f. Hits target market or general audience for free
g.Gives competitive edge
h.More credible than paid advertising
i.Generates more publicity than paid-for-ads
j.Print media has longer shelf life and archives online
k.Attracts qualified employees
l.No control because you are not creating the buzz
m.Ex. Julian Beever (street artist)
n.Ex. Marriedwith Children
Target Market (3)
1. Importance
2.Media choices
3.Mass Media
a.Television
b.Newspapers
c.Radios
d.Magazines
e.Outdoor/transit
f. Direct mail
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