MGMD02H3 Final: Session 7: Choice Satisfaction & Inter-temporal Choice
Document Summary
Ease of decision: godiva study: satisfaction w. choice was higher when they were given less varieties. Desirability of the chosen option (what happens when people have to choose between good/bad choices?: custody study > Cognitive dissonance: two con icting facts are mentally painful (dissonance, the mind works nonconsciously to resolve to con ict, results in, for example, the spreading of alternatives. Voting paradox: voters are more satis ed with their choice of candidate after voting than before even only seconds before. In order to resolve the dissonance, convince the mind to think that > the inferior choice before is now better (and realizing tiny details that reinforces the choice) The more dissonance you have, the more resolve the dissonance, the more you will be satis ed with your choice. Jim regrets more on learning that it was a mistake but dave regret his decision more in the long-run. ,000 now or ,000 in a year > most chose ,000.
