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MGTA02H3 Study Guide - Final Guide: Personal Selling, Credit Union, Sales Promotion

Management (MGT)
Course Code
Chris Bovaird
Study Guide

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Chapter 3
Information managers- Managers responsible for activities needed to generate, analyze, and
disseminate information for a company to make useful decisions
Information management- An internal operation which gathers a company’s information
resources to support a business’ performance and outcome
Data- raw facts and figures
Information- Interpretation of the raw facts and figures
Information system- An organized system which transforms raw data into useful information
that the company can use for decision making
o Improve performance
o Assist in scheduling day to day trip vehicle trips, evaluating prospective employees, and
formulating a business’ strategy
o In 1950’s-1960s- small technical problems, 1960s-1970’s- small management problems,
1970s-1980’s- high management problems, 1990’s-2000s- Organization wide planning
and implementation
o Quality control standards- comparing costs against budgeted amounts, keeping records
of employees absences and turnovers
o Planning future products and demographics, financial planning, managing material flow
Electronic Information Technologies- IS applications based on telecommunications technologies
They improve business performance by following two functions
o Providing coordination and communication with them firm
o Speeding up transactions with other firms
The main telecommunication technologies are:
o Fax machine- sending digital documents over telephone lines
o Voice mail- receiving and delivering incoming telephone calls
o Electronic mail-electronic transmission of reports and documents btwn computers
o Electronic conferencing- 2 or more people communicating with each other from diff
o Groupware- a system that allows two or more individuals to communicate electronically
b/w desktop PCs
Data communication networks- A global network which allows users to send information quickly
and economically
Internet- the network of networks which offers information about diff topics and provides
communication flows among more 170,000 netorks
ISP (American online, prodigy)- A commercial firm which maintains a permanent connection
with the internet and sells temp connections to suscribers
World Wide Web- a system of universally accepted standards which formats, displays, retrieves,
and stores info on the web
Web servers- large computers which are customized for managing, maintaining and supporting
Browser- software that people can use to access info on the web i.e chrome
Directories- features that people find the content they want on the web
Search eng- Software for searching for webpages that do not pre-classify them into a directory

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Intranets- private ntwork that only employees have access too
Firewall- hardware and software systems which ensureinternal networks are not accessible to
Extranet a network that provides limited access to outsiders about internal info
Organizational design
Leaner organization
More flexible operations
o Mass customization- large volumes but there is still customer customization
Increased collaboration
Networking & virtual- virtual company formed by many allied firms
Improved Management processes
Enterprise resource planning- An information system which integrates all activities of a
company’s business units
Knowledge workers- workers that use knowledge and information as raw materials in their work
place. Often they are professionally trained i.e. engineer
4 user groups
o First line managers- Operational info system
o Knowledge workers- knowledge system
o Middle managers- management info system
o Top level managers- Strategic info system
Transaction Processing system- application of business processes for day-today business
Systems Operations Personnel- People who run a company’s computer equipment
Computer aided design- A system that uses graphics and computer analysis to design & create
new products in 3D
Computer aided manufacturing- computer systems used to design and control all the equipment
and tools used for producing used
Management Information systems (MIS) systems that support an organizations managers by
providing daily reports, schedules, plans, and budgets
Decision Support system- computer systems used to provide alternatives to managers when
making decision on complex problems
Executive Support system- a quick reference, easy-access application of information systems
specially designed for upper level managers
Artificial intellengence- imitate human behavior
Robotics- computer controlled machines which perform productive tasks
Expert system- designed to imitate human experts knowledge
Computer network- a number of computers in diff locations that can fxn independently but are
still interconnected
Hardware- physical components of a computer system
Input device- hardware that gets data into a form the computer can accept
CPU- primary storage unit where the conversion of data into info takes place
Main memory- the part of CPU which stores the main programs a computer needs to operate
Program- sequence of instructions to a computer
Output device- provides results to a computer
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