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MGTA04-April 2010 -Final Examination -MCQs -Version 2
Primary data are:
Why would a business firm ~-to..us.e_COntrol.ling s.al~s-y~lmneas a promotional objective?
the production and distribution systems will ~moresmoothlywhenthe firmachievesa
more stable sales volume during the year \!
the company wants to be able to conimunicate information to consumers when it is'more
economical to do S9 --t..
the company is trying to appeal to a specific segment of the market -;:<..
consumers are more likely to purchase a product when they have,1;1.eeninformed about it
a company will aggressively push its products through wholesalers and retailers who
persuade customers to buy it , '
data.gathered for primary areas of the firm, like marketing and production
gathered by consulting Statistics Canada publications A
based on facts gathered from library research X
based on data newly collected for a specific research purpose V
any of the above, depending upon w4y the marketer is doing the research
As a consultant to Procter & Gamble, John Smith oftenviews and momtors consumers to detemiine
their buying habits. This rese~ch methodis known as:
consumer behavi~ur analysis
focus group research '
Duringthisstageofa product'slifecycle,salesbegiItttr&limb~d theproductbp.g;ns10showa
gro~ .J... x
In which stage of the product life cycle does sales revenue lag behind development costs?
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