MGTA02H3 : study guide
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MGTA02H3 Full Course Notes
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Market research m/c or a s/a questions: market research. M/c i t says that a business should always and everyone in the business should be customer friendly. Mcdonalds customers didn"t want burgers because they were unhealthy so they started making salads. Market research: the systematic study of what buyers what or need. Going ot and asking people what they want: secondary market research. Before you go out and ask people what they want, firms go through a secondary market research. This is research using information or data that is already out there. Begin process of finding out about customer, industry. Employees sit in library for a while, subscribe to magazine to see what industries have already collected. Marketing research you do by sitting on your bum. Business plan you give to investor, banker or capitalist you have an idea and you ask them to help you start up that business or idea.
