MGTA35H3 Study Guide - Final Guide: Business Communication, Nonverbal Communication, Eye Contact
Document Summary
The best business communication meets your audience"s expectations and achieves your purpose, as efficiently as possible. Business correspondence is very expensive, and even more costly when it doesn"t work. Inform: persuade, build goodwill- by focusing on the reader. Effective business and administrative writing is clear, concise, comprehensive, complete and correct. The best messages save the reader time and build good will. Whether a message meets these criteria depends on the interaction among the writer, the audience, the purpose of the message, and the situation. Paiboc analysis- enables you to make these conscious rhetorical choices about what, when, and how you communicate to achieve your purposes, and build positive relationships with your audience. Think about your relationship to the reader, the morale in the organization, the economy, the time of year, and any special circumstance. Initial- is the first to receive the message; may assign the message. Primary- decides whether to accept recommendations; acts on message.
