MGTA35H3 Study Guide - Final Guide: Pay Attention, Proofreading, Golden Ratio
Document Summary
What makes a message effective: clear, concise (maximum meaning using as few words as possible), comprehensive (style, organization and visual impact), complete, correct. Benefits of becoming a better writer: good writing saves time, saves money, saves energy, and builds good will. Paiboc: purpose, audience, information, benefits, objections, context. Communication: is the transfer of meaning; both sender and receiver, using multiple symbols, reach agreement on the meaning intended. Communication process: encode, transmit, message, channel, perceive, receive, decode, feedback, noise. Introverts get their energy from within, extroverts are energized by interacting with other people: sensing-intuitive: how someone gathers information. Sensing types father information step by step through their senses. Thinking types use objective logic to reach decisions. Judging types like organization, and prefer to finish one task before starting another. Perceptive types like possibilities, like to keep their options open and may interrupt their work on one tasks to start another.
