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Midterm Notes

Management (MGT)
Course Code
J Howard
Study Guide

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Chapter 1 – 8 Types of Business Presentations
10 tips for team leaders:
Prepare with the audience in mind
Have reasonable objectives
Arrive early to set up the room, get out materials, and welcome attendees
Define objectives, agenda, and ground rules
Use a variety of learning opportunities, making the event as experiential as possible
Use a variety of learning tools
Present information in small chunks giving opportunity for questions
Adhere to time constraints
Keep things moving
Draw conclusions and create action
Team presentations:
Organize speakers, assign parts, over-see all presentations
Time for each part?
Order of material?
Strong/weak presenters?
Sum up and lead the question-and-answer session
Give adequate preparation time for rehearsing and revising
Appearing to be disorganized
Holes in presentations
Poor timing
Tips for Videoconferences:
Size: small, geographically disbursed groups (difficult to see with large groups)
Have a backup plan
Make proper introductions: let them know you can see them, everyone is visible
Establish a facilitator to follow the agenda, run the meeting, make open & close remarks
Watch the remote locations: focus on others, not yourself
Pay attention to grooming avoid checks & plaids & overly bright colours
Show consideration for others: speak normally, wait until person is done speaking
Chapter 2 – PAL (Purpose, Audience, Logistics)
PURPOSE: informative, persuasive, special occasion
1) Informative Speech: clear & effective information, capture your listener’s attention & want them to retain the
2) Persuasive Speech: used to generate action by the audience or to influence behavior. Can use a logical
approach, feeling and emotion, or the speakers credibility to appeal to an audience
3) Special Occasion Presentations: welcome, introductory, acceptance, or exit speech

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AUDIENCE: who is your audience? Demographics, psychographics, attitudes, learning styles, & identification of
the decision makers
1) Demographics: age, education, occupation, socioeconomic group, marital status used to avoid offending
people (language, examples, illustrations, humour, information)
Demographic Audience Profile:
Males/females & percentage of each
Age ranges
Income, education levels
Where do they live & work?
2) Psychographics: audiences feelings and impressions
Psychographic Audience Profile:
What do they think about your topic?
Have they attended any presentations on similar topics?
What are their hopes, aspirations, dreams, goals?
What are their interests?
Are they politically active?
Have they supported causes like yours before?
Are they open minded?
3) Identifying Decision Makers: is someone you are trying to influence going to be there? (avoid addressing
your comments to or looking primarily at decision maker during presentation)
WIlFM: Whats In It For Me? – audience come with their own agenda and want something from the speaker
What are their experiences with the topic?
Why are they there? Do they want to be/have to be?
What do they hope to get out of the presentation?
What are their trigger issues?
Are they there with open minds?
What do they expect from you?
LOGISTICS: find out details that can ease tension on the actual speech day
When? Time, who speaks before/after you, time each speaker has, what happens if speaker run over time
limits, will you speak before, during or after a meal, first or last
Where? Room size, set up, equipment, what to bring, address, direction, restroom
Who? How many, other presenters, what they will talk about and for how long will help avoid
embarrassment of speaking about the same topic
How? Will you be presenting? How much time you will have, how long for Q&A?
Chapter 3 – Organizing Your Presentation
12 Steps of Organization
1) Select the Topicappropriate for audience – use PAL
2) Limit the Topic to One Central Theme keep in mind amount of time & level of audience
3) Gather the Informationresearch, brainstorm, use examples, stories, analogies, quotes, humour, visual aids

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4) Choose a Method of Organization
5) Outline Your Main Points3-5 points, add transition to connect the ideas
6) Collect Supporting Data – interesting secondary information
7) Check for Accuracy – verify information
8) Design the Introduction – catchy, tells the listener WIIFT, grabber & hook
9) Write a Strong Conclusionrefer to introduction, review key points, deliver a call to action, memorable
10) Put Together a Final Draft – write our your memorable phrases & transitions
11) Practice Your Presentationpractice 3-6 times out loud, say it differently each time, tape record
12) Practice Your Presentation Again and Again
The Outline: 8 ½ by 11 inch paper, phrase outline or short sentence method
Audience, purpose, introduction, body, transition, conclusion
The 3 Main Parts of Your Presentation:
Introduction: sets the tone, attention grabber (10-15% of your presentation)
Body: 3-5 main points to inform or persuade (70-80%)
Conclusion: review main points & give a strong call to action (5-10%)
Use Your Transitions Wisely: to segue using phrases, short remarks, tools to guide you through & avoid pitfalls
Must, Should, Could: colour code sections so you know which parts to cut out, put a box around “could know
Introduction – set tone, make first impression
1. Get the audiences attention
2. Establish WIIFT (whats in it for them)
3. Establish your credibility
4. Let the audience know what your subject is
Attention Grabber/ Hooksquestion, unusual fact, illustration, example, story, quotation, humour, WIIFT, let
them know who you are, preview your subject
Body – WIIFM, audience will respond emotionally or logically, keep idea files. Make sure it is current &
accurate, present hard data to get audience to take action
Examples – add interest
Stories – let the audience share others’ experiences
Quotations – much be a well-known and reputable source to have value
Definitions – can help you to prove a point or make a point easier to understand
Comparisons – present similar features
Contrast – present differences
Statistics – numerical facts & figures to support your points
Using Supporting Materials in the Body: collect info, write main points, find out facts & statistics
Validate your point of view. Facts & statistics that parallel your situation
Add interest. Interesting data
Audience involvement. Ask listeners questions
Look for an emotional connection. Examples of stories and people who make events memorable
Conclusionemphasize key points, provide closure to your presentation and end by giving the audience
something to remember
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