MGTA36H3 Midterm: Midterm Notes
Document Summary
Chapter 1 8 types of business presentations. Team presentations: organize speakers, assign parts, over-see all presentations, time for each part, order of material, strong/weak presenters, sum up and lead the question-and-answer session, give adequate preparation time for rehearsing and revising. Avoid: appearing to be disorganized, holes in presentations, poor timing. Purpose: informative, persuasive, special occasion: informative speech: clear & effective information, capture your listener"s attention & want them to retain the information, persuasive speech: used to generate action by the audience or to influence behavior. Can use a logical approach, feeling and emotion, or the speaker"s credibility to appeal to an audience: special occasion presentations: welcome, introductory, acceptance, or exit speech www. notesolution. com. Demographics, psychographics, attitudes, learning styles, & identification of the decision makers: demographics: age, education, occupation, socioeconomic group, marital status used to avoid offending people (language, examples, illustrations, humour, information) Demographic audience profile: males/females & percentage of each, age ranges, where do they live & work, married/single/widowed/divorced.
