Social psychology: studies our social nature how the actual, imagined or implied presence of others influences our thoughts, feelings and behaviours. The process involved in perceiving, interpreting and acting on social information. Schema: a mental framework or body of knowledge that organizes and synthesizes information about a person place or thing o. Central traits: personality attributes that organize and influence the interpretation of other traits. The primacy effect: the tendency to form impressions of people based on the first information that we receive about them. Self concept: self identity, ones knowledge and ideas about one another o. Self schemata: a mental framework that represents and synthesizes information about oneself o. Culture plays powerful role in individual and social development o. Interconnections of people plays a role in identifying self concept. Attribution: the process by which people infer the causes of other peoples behaviours o.