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Wednesday, March 3, 2010
Chapter 15 – Social Psychology
•Explicit bigots: people who right out say they don`t like people from this race, or
background, or sexual orientation. They’re actually easier to deal with
•Implicit bigots: there are some that are really explicit, but they keep their mouths
shut and then there are those who don’t know they’re racists.
•Narcissist have high explicit self-esteem and very low implicit (true) self esteem
•Student’s level of narcissism have risen
•Implicit association test: it doesn’t directly ask you if you’re racist. For example,
they show you a picture of a face and then they show you either a gun or a tool and
you’ve got to decide whether it’s a weapon or a tool. The face is the primer.
•When they see a black face, they’re being primed unconsciously to think of violence,
so they’re already thinking of weapon. When they see the weapon come up and they
have to choose between the weapon or tool, they’re faster on the weapon. When they
see a tool, they’re a bit slower.
•Compare speed to black face – gun, black face – weapon, white face – gun, white face
•This test has been validated
•Bigotry and self-esteem are two things that this test targets
•Some of these tests are questionable. Another type of implicit test is they ask you to
rate each letter of the alphabet on a scale of one to ten and they look at the average.
There are two letters that you’re supposed to like more than the average: your
initials. If you don’t rate it significantly higher, you have low self-esteem
•Solomon Ash experiment
•Which line is the most similar? The subject already has an obvious answer, but
researchers will ask the confederates first, where they will purposely answer the
wrong question and the subject will be asked last. The subject will began to doubt
him/herself and change their answer to everyone else’s answer
•All of us don’t want to be different or embarrassed
•The more people there are, the more you’re likely to conform
•Best way to get people not to conform: all you need is one person. 10 confederates: if
9 of them say the answer is B, but one of them say the answer is C (right answer)
then the subject will say C, too.
•Facilitation: people are more likely to do something when other people are there
•If you’re in the backyard playing basketball, and a really hot guy/girl walks by, you’re
gonna try harder to impress them
•Loafing: decreased effort put forth by individuals when working on a group.
They’re gonna slack off. “let other people carry the weight.”
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