PSYB01H3 Midterm: [PSYB01] Ch. 1-5 Midterm textbook notes

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2 Jul 2013
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E. g. business environment: to make decision about marketing strategies/ improve productivity and morale. Become more important in making public policy decisions. E. g. social science brief about brown v/ board of education: conducted by clark and clark, Study which provide black and white children to choose light-skinned or dark-skinned dolls. Both black and white children prefer to choose light-skinned doll to play with. Influence criminal investigations: improve accuracy of eyewitness identification. Develop and assessing effectiveness of programs designed to achieve certain goals. E. g. increase retention of students, help employees in reducing stress etc. Common belief of adoption increases likelihood of pregnancy among couples who are having difficulties conceive child. Adoption reduces major source of marital stress, stress reduction in turn increases chance of conception. Research makes use of intuition and anecdotal evidence to draw general conclusion about the world. Rely on intuition: accept unquestioningly what personal judgment or single story about person"s experience.