final exam notes (19 pages of solid notes)

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Chapter 7: asking people about themselves: survey research. The survey method is also an important way for researchers to study relationships among variables and ways that attitudes and behaviours change over time. An assumption that underlies the use of questionnaires and interviews is that people are willing and able to provide t ruthful and accurate answers. A response set is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions. Most common response set is called social desirability (faking good). Defining the research objectives there are three general types of survey questions (attitudes and beliefs, facts and demographics, and behaviours) Attitudes and beliefs focus on the ways that people evaluate and think about issues. Facts and demographics factual questions ask people to indicate things they know about themselves and their situations. Behaviours focus on past behaviours or intended future behaviours.

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