Psychology lab methods in behavioural research: cozby. goal is to ask people about themselves. provides us with methodology to ask of them. surveys can be used for public policy services. study relationships btwn variables such as attitudes/emotional states/self-reports statements/ come into play. survey research complement to experimental research and multiple methods are needed to understand behaviours. response set take into interest the bias" of people as they answer to see the tendency to respond to questions from one perspective. defining research objectives: through attitude and belief changes/facts and demographics/behaviours/simplicity/ question wording: a) unfamiliar technical terms b) vague terminology c) ungrammatical sentence structure d) phrasing overloads working memory e) embedded question with misleading information. avoid double barreled questions (asking two things at once), loaded questions, negative wording, yea saying/ney saying - may be agreeing with you are saying.