PSYB10H3 Study Guide - Final Guide: Kurt Lewin, Social Comparison Theory, Dependent And Independent Variables

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Published on 19 Nov 2012
School
Department
Course
Overview + methods of social psychology
Social psychology
o The scientific study of the way in which people’s thoughts feelings and behaviors are
influenced by the real or imagined presence of other people
How other people affect how we think feel and act
ABCs of social psychology
o Affect
Emotions
Feelings
Mood
o Behavior
Verbal action
Nonverbal action
o Cognition
Thought
Sensation
Perception
Processing
Memory
o ABC
Affect emotion
Behavior verbal + nonverbal action
Cognition thought + sensation
Hypothetico-deductive scientific method
o Examine past knowledge / research
o Form theory
o Operationalize theory into hypothesis
o Test hypothesis
o Revise theory
Variables
o Dependent variable
Outcome
o Independent variable
Predictor
Only implies causation when manipulated
Kurt Lewin
o Father of social psychology
Research interest
Perception + cognition
Dyadic interactionism
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Research designs
Correlational designs
o Key features
Two dependent variables
No experimental manipulation
Random sampling
o Statistical analysis
Correlation
Regression
Bayesian
o Proper interpretation
Covariance
Prediction
o No causality
Quasi-experimental designs
o Key features
Defined predictor and outcome
Independent and dependent variables
Independent variable not manipulated
Known groups independent variable
E.g. sex / ethnicity / etc
Stratified random sampling
Comparison / control group
o Statistical analysis
Correlation
Regression
Bayesian
o Proper interpretation
Covariance and prediction
o Discuss differences, but no causality
Experimental designs
o Key features
Manipulated independent variables
Random assignment to condition
Comparison / control group
o Statistical analysis
Regression
Bayesian
o Proper interpretation
Independent variable causes dependent variable
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Social cognition
Social cognition
o Thinking about social objects
Social object
A physical object that has the ability to engage in social cognition
Social cognition basics
o Thinking
Automatic
Low effort thinking
Nonconscious
Unintentional
Involuntary
Effortless
Controlled
High effort thinking
Conscious
Intentional
Voluntary
Effortfull
Perception
o Becoming aware of something through the senses
Pre-attentive processes
o Rapid processing of complex scene
Rapid = <250ms
Complex = large, multielement display of information
o Something that catches your eye or pops out to you
Gaze detection
o We tend to look at what looks back at us
Processing / encoding
o Encoding
Selecting information from the environment and storing it in memory
Encode environment memory
Attention
Selective perception
o Visual attention
What is attractive to us
Schemas
o Mental structures used to organize knowledge about social world around themes or
objects
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Document Summary

Social psychology: the scientific study of the way in which people"s thoughts feelings and behaviors are influenced by the real or imagined presence of other people. How other people affect how we think feel and act. Hypothetico-deductive scientific method: examine past knowledge / research, form theory, operationalize theory into hypothesis, test hypothesis, revise theory. Kurt lewin: father of social psychology. Covariance and prediction: discuss differences, but no causality. Comparison / control group: statistical analysis. Social cognition: thinking about social objects. A physical object that has the ability to engage in social cognition. Perception: becoming aware of something through the senses. Pre-attentive processes: rapid processing of complex scene. Complex = large, multielement display of information: something that catches your eye or pops out to you. Gaze detection: we tend to look at what looks back at us. Selecting information from the environment and storing it in memory. Schemas: mental structures used to organize knowledge about social world around themes or objects.

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