PSYB57H3 Study Guide - Midterm Guide: Change Blindness, Attentional Blink, Stroop Effect

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Attention: refers to a variety of possible processes and methods for studying them. Enhances some information (for further processing) and inhibits other information (sets them aside) Used synonymously with arousal, control and consciousness (these are all different things) Selective attention: attending to relevant information and ignoring irrelevant information. Ignoring so much that the channel is unrecognizable. Sometimes, effects of stimuli are so strong, we can"t see them even if they are directly in front of our eyes. Change blindness: inability to detect changes in scenes. Attention capture: the division of attention by a stimulus so powerful that it compels us to notice it even when our attention is focused on something else. Inattentional blindness: failure to attend to events that we might be expected to notice. However, prior warning will reduce the chance of failure to near zero. Selective looking occurs when we are exposed to 2 events simultaneously but attend to only one of them.

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