PSYB01H3 Study Guide - Final Guide: Demand Characteristics, Quasi, Eyewitness Identification

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Empirical/ quantitative approach (most common) developing theories, generating hypotheses to test those hypotheses, including operationally defining variables; collecting numerical data from many participants and analyzing those data using statistics. Qualitative approach deep description of ppl"s behavior in natural settings. An example question would be: how the lives of teenagers are affected by working outside of school. Multiple methods are needed to understand any behavior this issue is addressed by studying possible biases in the way ppl respond. We assume that ppl will provide accurate/truthful info when filling out a survey. A response set is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions, reducing the usefulness of data. Most common is called the social desirability/(cid:499)faking good(cid:499) which leads the person to answer in the most socially acceptable way (reflects most favorably on the person)