PSYB01H3 Study Guide - Final Guide: Simple Random Sample, Confidence Interval, Sampling Frame

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Empirical/ quantitative approach (most common) developing theories, generating hypotheses to test those hypotheses, including operationally defining variables; collecting numerical data from many participants and analyzing those data using statistics. Qualitative approach deep description of ppl"s behavior in natural settings. An example question would be: how the lives of teenagers are affected by working outside of school. Multiple methods are needed to understand any behavior. We assume that ppl will provide accurate/truthful info when filling out a survey. Most common is called the social desirability/ faking good which leads the person to answer in the most socially acceptable way (reflects most favorably on the person) Most acute when the topic is violence, aggressive behavior, substance abuse, sexual practices, some scales measure how much a person is trying to present themselves as favorable. Ppl most likely misrepresent themselves when you are not fully informed about the purpose/use of the experiment, and is not given feedback about results, assures confidentiality.