PSYB10H3 Study Guide - Fundamental Attribution Error, Availability Heuristic, Nonverbal Communication

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14 Sep 2013
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Social psychology: the scientific study of the way in which people"s thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people. Construal: the way in which people perceive, comprehend, and interpret the social world. People are not aware of origins of their own responses (that"s why they join cults/ inflict pain on themselves) Social psychologist: level of analysis is the individual in the context of social situation. Why people hurt each other: social psychologist focuses on processes that trigger aggression. Sociology concerned with broad societal factors that influence events in a given society. Difference: sociology- rather than focus on psychology focus on macro-large society. Level of analysis reflects another difference between disciplines-what they are trying to explain. The goal of social psychology is to identify universal properties of human nature that make everyone susceptible to social influence, regardless of social class/culture.