PSYB10H3 Study Guide - Midterm Guide: Mass Psychogenic Illness, Automaticity, Social Proof

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29 Oct 2013
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Social psychology: uses scientific methods to understand and explain how the thought, feelings, and behaviour of an individual are influenced by the actual, imagined, or implied presence of other people . Cognition: thought, sensation, perception, processing, and memory. Interactionist perspective: emphasis on how both an individual s personality and environmental characteristics influence behaviour. Hypothesis: testable prediction about conditions under which an event will occur. Theory: organized set of principles used to explain observed phenomena. Dependent variable: the measured effect of manipulating the independent variable. Basic research: research designed to increase the understanding of human behavior, often by testing hypotheses based on a theory. Applied research: practical research for present day issues. Operational definition: specific procedures for manipulating or measuring a conceptual variable. Construct validity: extent to which the measures used in a study measure the variables they were designed to measure and the manipulations in an experiment manipulate the variables they were designed to measure.