PSYC12H3 Study Guide - Midterm Guide: Robert Zajonc, Stereotype, Trait Theory
Document Summary
The role of affect in stereotyping and prejudice: Robert zajonc: in 1950s, started thinking about how moods, emotions can affect the way we think. We feel first and think later the way we think does not occur on a conscious logical manner, the prejudice we exert is derived from a subconscious level (and the decisions we make and our behaviour) Incidental affect: affect that someone happens to have (ex. If someone is happy, they tend to not be prejudice; it is not because they feel a certain way towards a certain group, it is just how they feel because of the current state they are in now) Feels that one happens to be in now. Research has suggested, if someone is in an emotionally aroused mood someone is more likely to engage in stereotyping behaviours (ex. Although, if someone is calm they do not engage in prejudice behaviours.
