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University of Toronto Scarborough
John Bassili

Wednesday, March 3, 2010 Lecture 23 Chapter 15 Social Psychology Explicit bigots: people who right out say they dont like people from this race, or background, or sexual orientation. Theyre actually easier to deal with Implicit bigots: there are some that are really explicit, but they keep their mouths shut and then there are those who dont know theyre racists. Narcissist have high explicit self-esteem and very low implicit (true) self esteem Students level of narcissism have risen Implicit association test: it doesnt directly ask you if youre racist. For example, they show you a picture of a face and then they show you either a gun or a tool and youve got to decide whether its a weapon or a tool. The face is the primer. When they see a black face, theyre being primed unconsciously to think of violence, so theyre already thinking of weapon. When they see the weapon come up and they have to choose between the weapon or tool, theyre faster on the weapon. When they see a tool, theyre a bit slower. Compare speed to black face gun, black face weapon, white face gun, white face weapon This test has been validated Bigotry and self-esteem are two things that this test targets Some of these tests are questionable. An
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