PSYB01H3- Midterm Exam Guide - Comprehensive Notes for the exam ( 17 pages long!)

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Limited information thus can lead to incorrect assessments. Clara rebello: authority figures, aristotle: relationship between persuasion and credibility (prestigious, trustworthy and reliable speakers more persuasive, clai(cid:373) to (cid:271)e (cid:271)ased o(cid:374) (cid:858)s(cid:272)ie(cid:374)tifi(cid:272) e(cid:448)ide(cid:374)(cid:272)e(cid:859, often used in marketing of products, check for credibility of source. Is (cid:449)ork spo(cid:374)sored (cid:271)y (cid:858)drug (cid:272)o(cid:373)pa(cid:374)y(cid:859) or (cid:858)(cid:272)orporatio(cid:374)(cid:859: summary for non-scientific approaches, seek i(cid:374)for(cid:373)atio(cid:374) (cid:272)o(cid:374)siste(cid:374)t (cid:449)ith o(cid:374)e(cid:859)s (cid:271)eliefs a(cid:374)d ignore inconsistent information. Intuition and authority legitimate sources of ideas: need for skepticism. Demonstrated in experiment when subjects in experimental condition show effect and those in control do not: elimination of plausible alternative explanations, nothing other than causal variable could be responsible for observed effect. No other plausible explanation: there could be a third variable responsible, explanation of behaviour, description, prediction, causality, and explanation all closely related, explanation may be deemed inaccurate when new causes found, ambiguity in science.

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