PSYB10 Lec 2

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University of Toronto Scarborough
Elizabeth Page- Gould

Lecture 2: Methods in Social Psychology: -social psychological toolkit -research and statistical methods -Self-reportingsurveys how do you feel right now? and you would report on how you feel -traditionally done by pencil and paper method, or by computer -people interview other people as well (surveys) -Reaction Time tasks: you sit infront of a computer screen and you complete various tasks and we measure the speed at which you can complete those tasks -Dutch Scientist had discovered that the complex the task, the more time it would take the participant to complete -the longer the reaction time=the concepts are more distantly related to each other e.g. it takes longer to divide two numbers then it is to add Priming: I try to ellicit a mood in you, or put a concept in your mind -subliminal: you are not aware you are being primed -explicit priming: you are aware of being primed e.g. scary face on the screen will ellicit some changes in behaviour (fearful expressions) Behavioural Coding: -trying to understand behaviour through different methods -video cameras : best method because we can go back and check erbal and nonverbal behaviour -audio recording : can be used to check verbal behaviour -close observation: not precise because we cannot go back and check Neuroscience: -Functional MRI: measures the amount of activity in each brain area; good for localization of different brain regions -brain damaged patients: e.g. paitient that has just been in a car accident having damaged the medial prefrontal cortex, will have lost the ability to control their impulses, and also to pick up on social cues that they have done something inappropriate -different parts of the brain that are damaged can tell us how we perceive the social world; and we can also compared this to other animal brains and how they behave in social environments EEG: Electroencephalogram used to help investigate social processes Psychophysiology: -spot and band electrodes: put a bunch of electrodes on people and also examine their saliva to be able to measure differences noted when they are put under different social stress situations e.g. the game Taboo: interesting from a social psych perspective -during the game, the person who is prompting, their parasympathetic nervous system gets activated -hearts starts beating more strongly; more blood pumped throughout the body Temperature sensors: measures changes in the fingerspot temperatures
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