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University of Toronto Scarborough
Marc A Fournier

Lecture 12 mon feb 2811 WEEK 7 David McClelland motive and need Motive - A recurrent preference or readiness for a particular quality of experience, which energizes, directs, and selects behavior in certain situations See world in different ways (different motives) Motive Conscious Intention Motivational contructs = why? Motive underlying behavior Motive Trait Motive Conscious Intention (there is a distinction) Some motive are aware to us[have access to]. McClelland felt that there are only some motivations that are partly accessible to consciousness. Outside conscious awareness, profound role in changing perception. Some motives are not consciously aware of. How to measure? Self-report. (but cant measure unconscious) How to access the implicitunconscious motivations? Thematic apperception test (TAT) Clever strategy; card with picture (a scene) participant writes a story about the picture (standardized) Notion: pictures dont have fixed stories (ambiguous you make the story). Not intrinsic to the card but to you. When faced with an ambiguious stimulus make meaning of it we rely on own organization on motivation,fears. The story we project is about us [consciousunconscious] we reflect our motivational concerns with the character concerns. TAT = projective test (people project their storiesmotivesissues) Mclelland achievement motive Implicit motivation, we need to rely on implicsive constructs (TAT) How to use the TAT to measure achievement motivation? You need a scoring system. More themes (thematic imagery) related to achievement. More themes related to achievement the more achievement motivation they have. Begin w hypothesis about kind of conditions where motive temporarily raise (achievement motivation) One strategy: took one group:[battery of tests] told them it was about their intelligence (achievement motivation rose) Other group: neutral; told them test dont know what it measures (not achievement motivation) Certain themes arose from the group w the motive temporarily aroused. (thats how to measure it)
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