This section examines how the mainstreaming and commercialization of Indian culture has
affected the identity of Asian Indians in the U.S.A. But is the culture being demystified? Or
How first generation Indians identify ethnically is a contest between old and new ethnic labels.
Things like mehendi and bindis, and yoga lose their religious meanings when being taken up by
the mainstream culture.
Asian Indian youth balance stereotypes with traditions and negotiate between the Indian and
American cultures to form their ethnic identities.
They try to keep their ethnic identity as simple as possible to avoid mistaken identifications
The American mainstream has a stereotypical idea of Asian Indians, and about what Indian Is.
Yet they are not familiar with the non material concept of the culture (belief systems, values and
Indian people are actually missing from this trend, it is only their material culture which is being
commercialized, and which is being exposed to the mainstream. Although Indian fashions are in,
it does not mean that the culture itself is accepted. Therefore Social consumption does not
necessarily mean social acceptance.
This Reading expands on and challenges accounts of relationships between homophobia and
masculinity. At River High fag is not only and identity that is linked to homosexual boys but to
heterosexual boys as well. Homophobic harassment seems t be central to the formation of a
gendered identity in boys.
Being called a fag has more to do with being feminine or less masculine then it does with ones
Fag cannot be masculine, even though a fag can be gay. Gay is to them an adjective used to
describe everything, but fag is reserved just for boys.
Fag is a fluid identity that boys continuously struggle to avoid
Calling someone a fag is weapon with which to temporarily deny someone their masculinity by
asserting your own
It is a contest around which contest of masculinity take place
May not always have sexual meanings, but always has a gendered one
media. Hip Hop culture makes it acceptable for them to be meterosexual where as white boys
cannot. Therefore, for black boys being called white is the equivalent of fag for white boys
x Harvard Political Scientist (Robert Putnam) Æ book: Bowling Alone.
o Americans becoming (+) disengaged from each other & society
o Belong to less voluntary associations
o Past 50 years, social life changed dramatically (various social trends Æ isolation)
o Social interaction= (+) important w.o it we become separated from everyone
x Mobile society Æ move avg. once/5 yrs.
Æ job change (14% voluntarily leave their jobs every yr)
Æ36% of Americans have immediate family who have lost their job in
the span of 3 yrs.
o Bond b/w workers and employers = / (no loyalty)
x 1.25 million divorces, 2.5 million move away (result of moving away from intimate
x Relocating often, leaving work, moving out of relationships Æ we leave behind
o ,IPRYLQJLVDQWLFLSDWHGHIIRUWZRQ¶WEHPDGHWRFUHDWH strong bonds in
neighbourhoods or to get involved with the community.
x 1930 = 2% lived alone vs. 2000+ 10% (27.2 million) live alone
x /LIHH[SHFWDQF\9? seniors (esp. females) = most likely to live alone
x Divorce Æ living alone
x Computer marriage (arrangement where wives and husbands maintain separate
households as a way of solving the dilemmas of dual- career marriages) = another source
of living alone
Technology and Isolation:
x Air conditioning prevents people from going outside ? (p) likelihood of interaction
x Television/ video games Æ make us isolated (self entertainment)
x Refrigerators Æ LVRODWLRQEFGRQ¶WKDYHWRJRWRPDUNHWHYHU\GD\QRGDLO\UK\WKP
x Computers and telecommunications Æ ppl work @ home (28 million in states) no face-
x Virtual funeral respects, online courses etc.
This section examines how the mainstreaming and commercialization of indian culture has affected the identity of asian indians in the u. s. a. How first generation indians identify ethnically is a contest between old and new ethnic labels. Things like mehendi and bindis, and yoga lose their religious meanings when being taken up by the mainstream culture. Asian indian youth balance stereotypes with traditions and negotiate between the indian and. They try to keep their ethnic identity as simple as possible to avoid mistaken identifications. The american mainstream has a stereotypical idea of asian indians, and about what indian is. Yet they are not familiar with the non material concept of the culture (belief systems, values and social norms) Indian people are actually missing from this trend, it is only their material culture which is being commercialized, and which is being exposed to the mainstream. Although indian fashions are in, it does not mean that the culture itself is accepted.