Week 7

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Department
Sociology
Course
SOCB58H3
Professor
Emily Fountas
Semester
Winter

Description
Mickey Mouse Monopoly Documentary The Walt Disney Company is a powerful force in creating childhood culture all over the world Disney’s massive success is based on images of innocence, magic, and fun endorsed by parents and teachers, and are enthusiastically embraced by children. Disney has made a spectacle of innocence. It hides behind innocence in a way that allows it to separate corporate culture from corporate power Media conglomeration raises fundamental concerns about its impact on democracy. Because enormous conglomerates like Disney own so much of the media, they exercise unprecedented control over the images and messages we’re exposed to o The result is that we’re presented with a very limited world view, skewed and dominated by corporate interests Disney has monopolized the market on how it represents itself o Very concerned about policing its image, policing its representations Gender Encoded in media images are ideologies about how we think about the world, belief systems, and constructions of reality. We develop notions of reality from the cultural mechanisms around us o The media socializes us with an array of images, stereotypes, belief systems about race, class, gender Image of females in Disney rarely changes (even in animal form) o Highly sexualized female body – big breasts, tiny waist, fluttering eyelashes, the seductress o Presents people with a notion of what femininity is about o Girls learn to use their body to manipulate men into getting what they want (e.g. Aladdin) Reoccurring theme: however strong or powerful a female
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