Summary on the Killing Us Softly video.

1 Page
Unlock Document

University of Toronto Scarborough
Women's and Gender Studies
Daga Sandra

Killing us softly 3: - Advertising sells products; sexuality, values, morals, love and tells us most importantly about what is normal - Show us that women must be beautiful in order to be ideal: absolute flawlessness - Tells us that if we are not this ideal then we are not trying hard enough - Influences how women feel about their bodies and how men view women - Widespread advertising also influences the amount of violence - Objectification of women less than human able to abuse them - Coloured women: shown in animal prints msg: not fully human - J}KL[Z}]Z Z}]LZ7}Lo}L}Z}]ZZ - Obsessed with breasts: breast enhancers, bras, breast enlargement - Women lose feeling in their breasts after surgery: move them from being object of her pleasure }Z}K}LoZ[Z9Moves women from a subject to an object - KLoZZ^]o_- supermodel body when only less than 5% of population have this body type - 1 in 5 young women have eating disorders and almost 4 out of 5 are those that - Cutting girls down to size, silencing them (hands over mouth, lips sewn together, sometimes in copy) - Body language is passive, vulnerable, postures, - In 1999 all the ads in a parenting magazine all showed boys
More Less

Related notes for WSTA01H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.