WSTC28H3 Final: wst- final review .docx
Document Summary
Common features of synthetic personalization: direct address to you, inclusive and exclusive we, informality (positive politeness, lipstick as we know it, inclusive we contributes to the impression that magazine writers and readers are a group of people who have a lot in common. Consumption of beauty enhancing products is promoted as the way to achieve the ideal feminine appearance: advertising basic role of advertising to communicate a message to the viewer/reader (communicative function), advertising is a form of mass communication that informs, persuades, or influences people to buy goods and services, in marketing, the role of advertising is to carry persuasive messages to actual and potential consumers. Queenly, maternal and battleaxe persona: women in charge: dealing with the double bind, practices of masculinist practices have become naturalized as professional practices. the double bind , expected to behave in an acceptably feminine way, expected to behave in a professional way , which requires behaviour perceived as masculine.
