The Color of Sex
Race is dangerous because it tends to be a type of classification.
Racial and cultural differences become coded ways of talking about other
differences that matter/differences in power and interests.
Tranquil Racial Spaces
Race is not directly addressed; images portray the “other”.
Degree of blackness: evolutionary scale. Based on the colour of skin, the
“blacker” one was, the more laborious his job was.
Euramericans drew conclusions about others based on the degree of
“blackness” of their skin.
Before civil rights movement, NG always photographed white people in a
superior position to black people.
After the civil rights movement, the white person was removed from the
photograph, symbolizing the offensiveness of portraying the black people as
labourers and the white people as superiors. (Black people continued to be
portrayed as labourers).
Individuals coded as black were more likely to be shown in high levels of
activity, strenuous work, or athletics, while white were engaged in low level activity,
seated, reclining, manipulating things with their hands (no hard labour). Those
coded bronze were doing things in between that (walking, herding animals).
Black and bronze people were portrayed as poor and technically backward.
White were likely to be wealthy and less likely to be poor.
White were depicted with machinery and black/bronze people were
depicted with simple tools. (Knowledge and technology with white people).
Dark people were photographed in natural surroundings (landscapes, etc)
and in large groups.
“These stories tell the Euramerican public that their race prejudice is
not so wrong; that at one point people of color were poor, dirty,
technologically backward, and superstitious – some still are.” Pp. 25
1970’s were a period of social movements.
The Women of the World
Can women work and be a good mother? Another issue was sexuality. Sometimes dark-skinned women were portrayed next to white women;
striking images of motherhood; were also portrayed as hard-working breadwinners.
Women and children were photographed together, rather than as a family
unit. They were the “main bond” of the family.
After women began going into the workforce, NG began to photograph
children with cute animals.
Non-white mother photographed in the background; infant would be centre
of attention for both reader and mother.
Photographed non-western women nude.
When white men viewed the magazine, they saw the nude women as sexual
NG is a black man’s playboy. (???)
Black women’s dress places them closer to nature.
“Black women have been portrayed in Western art and science as both
exuberant and excessi