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MARKETING GEO EXAM NOTES.doc

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Department
Geography
Course
GGR252H1
Professor
Stephen Swales
Semester
Summer

Description
Marketing Geography Exam NotesGGR252EntertainmentShoppingTo revitalize malls and attract customers back entertainment is used as a drawingcardEx West Edmonton Mall putting theatres into malls restaurants entertainment retail chains etcExpected outcome has been higher levels of crossshoppingAn enjoyable entertainment experience may have an overall positive impact on crossshopping crossshopping within entertainment category might be higher than between categoriesIn the study long distances between stores in an open space between the PN affected crossshopping negatively The entertainment facilities of the PN had a larger market area than the RM Age differences more teens at the mall public transport made it easy to access while people in the 30s40s preferred the PN More people with incomes under 50k were found at the RM and higher than 70k was found at the PN Entertainment customers of the PN are older and less culturally diverse Spending on entertainment at the RM was higher for purchases under 20 and PN 2150Intensity of cr
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