GGR252H1 Final: MARKETING GEO EXAM NOTES.doc

79 views2 pages
24 Apr 2012
School
Department
Course

Document Summary

Entertainment & shopping: to revitalize malls and attract customers back, entertainment is used as a drawing-card", ex. In the study: long distances between stores in an open space between the pn affected cross-shopping negatively. The entertainment facilities of the pn had a larger market area than the rm. Age differences: more teens at the mall [public transport made it easy to access] while people in the 30"s-40"s preferred the. More people with incomes under 50k were found at the rm and higher than 70k was found at the pn. Entertainment customers of the pn are older and less culturally diverse. Spending on entertainment at the rm was higher for purchases under and pn -50. Anchor tenants placed at opposite ends to generate traffic. People tended to take advantage of the power node; 1/10 said it was visually appealing and 1/3 believed that the big box stores offered more variety than the conventional stores you find in the malls.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents

Related Questions