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Beginning of year - Feb 16th

Course Code
Kenneth Bartlett

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Chapter 3
Perception ( ) interpret the messages of your sense to provide order and meaning to the
-social perception process
-barriers to accurate social perception
-determining the causes of other peoples behaviour
Components: 1) the perceiver
-Experience (most important): develop expectations differences in
perception can lead to problems
-Motivational state: differences in our needs influence our perception and
interpretation of event can be source of conflict
-Emotional state: perceptual defence – occurs when our perceptual system
serves to defend us against unpleasant emotions (tend to see what we want to see)
2) the target – targets social status and ambiguity( )
- leads to a greater need for interpretation and addition
3) the situation – influence by adding information about the target
Social Identity Theory – form perceptions based on subject characteristics and memberships in
social catergories (perceiver variables)
-self = personal identity + social identity
-personal identity = unique personal characteristics e.g. abilities, traits
-social identity based on our perception that we belong to various social groups
e.g. gender, nationality, occupation
-prototype ( ): embody( ) the most typical attributes of that category
-perceive members of their own social categories in more positive way (
group  D)
Perceptual Process (Jerome Bruner)
-open to the informational cues contained in the target and the situation
-actively seek out cues to resolve this ambiguity
-encounters some familiar cues and make crude categorization of the target
-the cue search becomes less open and selective
-search out cues that confirm the categorization of the target
-as categorization becomes stronger, ignores or distorts cues that violate initial
-perception becomes more selective
-perceptual system becomes constant and consistent of the target
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