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University of Toronto St. George
Jason Plaks

Andrew (youngjik) Lee Conformity - change in behavior or beliefs to accord with others - compliance is conforming in accordance with social pressure although privately disagreeing - Obedience is acting in accord with a direct order - Acceptance is when you conform with belief that it is right - Sherif conducted experiment where false beliefs were perpetuated and individuals conform to answers of the group (power of suggestibility) - Campell conducted experiment using confederate to inate an estimation, the confederate was replaced by new member but ination still persisted - Power of suggestibility (increase in suicides when there is suicide or plot of suicide on popular show) - Asch created experiment (conforming although knowing its wrong) asking where the line is lled to, until trial 3 answers are consistent, @ trial 3 answers begin to change, participant has dilemma: do I believe my own eyes or what group thinks - When alone, participant gave correct answers 99% of time - When with group, 37% of answers were conforming, despite no reward in conforming - Milgrams shock experiment (obedience) - Participants continue to shock when told to comply by experimenter despite hearing protests from person being shocked -
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