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Attitude Essay for Final Exam

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Dax Urbszat

Attitudes are one of the oldest and most popular research topics in social psychology. There are various different definitions of attitudes; Fazio defined them as an association between a given object and a given evaluation. Stimulus Attitudes Behavior (Attitudes act like a moderator between stimulus and behavior) Attitudes are summary evaluations of attitude objects. A) Attitudes have three components: Cognitive (thought), Affective (emotion), and Behavioral (actions). The essential feature of attitude is a preparation or readiness for responsenot behaviour, but the precondition of behaviour. In this statement the precondition of behaviour refers to the affect and cognitions. Bias is thepre-condition for discrimination, and bias is caused by stereotypes (cognition) or prejudice (affect). Bi-dimensional model states that emotions are derived from a combination of: Arousal & Cognitions used to explain arousal. Devine and Lepore- all individuals have knowledge of stereotypes. They exist no matter what- high or low prejudice. Attitude = (belief X evaluation) Syllogistic model shows the importance of beliefs (cognitions) associated with attitudes. Beliefs are the full set of what is known about the attitude object. Each of these beliefs has an evaluative component. In understanding our attitudes, we must consider these structural linkages. B) Intra-attitudinal structure: 4 Models Unidimensional: Affective or emotional orientation to an object along a single dimension of favorability or unfavorability Bidimensional: Emotions are derived from a combination of: Arousal & Cognitions used to explain arousal. Three dimensional model: Some theories of attitudes assume that attitudes have three components: a cognitive component, an affective component, a behavioral component Non-dimensional model: Attitude objects are nodes in an associative network. Attitudes are associations between an attitude object and a stored evaluation. More frequently link is activated, the stronger the attitude. E.g. Canada health care, big, North America, or may activate that all these factors are positive e.g. Canada + These networks may vary in complexity
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