RSM100 Final Exam Study Guide Pt.4

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Rotman Commerce
Michael Szlachta

271. _____________ carry a deep selection of goods in a narrow product line. a. Department stores b. Category killers c. Specialty stores d. Bargain retailers e. Catalogue showrooms www.notesolution.com272. Factory outlets are retail stores that: a. Offer a wide variety of high-quality items divided into specialized departments. b. Sell brand-name merchandise. c. Offer high accessibility, extended hours, and fast service on selected items. d. Offer major items such as televisions and large appliances at discount prices. e. Are owned by the manufacturers whose products they sell. 273. ____________ involves non-store door-to-door sales. a. Direct selling b. Direct-response retailing c. Personal selling d. Telemarketing e. Viral marketing 274. Collections of virtual storefronts representing diverse products occur in ________________. a. E-catalogues b. Multilevel marketing c. Electronic storefronts d. Cybermalls e. Interactive marketing 275. Amway is famous for ______________, in which self-employed distributors get commissions for recruiting new customers and new Amway reps. a. Video marketing b. Electronic storefronts c. Multilevel marketing d. Cybermalls e. Interactive marketing 276. All of the following are examples of warehousing operations except: a. Storage warehouse b. Distribution center c. Private warehouse d. Public warehouse e. Intermediate warehouse
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