RSM353H1 Study Guide - Midterm Guide: Rohm, Emerging Markets, Overprotected

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Us walk to right so airports have gift shops on right side and food on left table use for petting clothes . Market maven = person gives advice, lots info, watch tv, look at ads, shop with/for you. The age of capitalism by roger martin shareholder to better when firms put customer first, should be customer driven capitalism. Expectations get out of line issues about long term benefits/gains. Tailoring your strategy to fit the culture by marieke de mooij. 3 aspects of global strategy: mission, vision & corporate identity, give direction to those involved directly/indirectly with company, mission statements differ from cultures, ex. Western tend to emphasize: identity, performance, leadership, greatness, growth (b/c high individualism. Sticking to 1 consistent identity will not work b/c translation and culture: brand strategies. P&g/uniliver don t use own brand name to sell b/c western culture that product need to differentiate position self with unique and clear personality.

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