RSM353H1 Study Guide - Final Guide: Subliminal Stimuli, Long-Term Memory, High-Speed Photography

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20 Mar 2013
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Sensation: immediate response of our sensory receptors. Perception: process by which these sensations are selected, organized and interpreted. Hedonic consumption: multisensory, fantasy and emotional aspects of consumers" interactions with products. Sensory marketing: extra attention to the impact of sensation on our product experiences. Kansei engineering: philosophy that translates customers" feelings into design elements. Exposure: degree to which people notice a stimulus that is within range of their sensory receptors. Psychophysics: science that focuses on how the physical environment is integrated into our personal, subjective world. Absolute threshold: minimum amount of stimulation that can be detected on a sensory channel. Differential threshold: ability of a sensory system to detect changes in a stimulus or differences between two stimuli. Just noticeable difference (jnd): minimum change in a stimulus that can be detected. Stimuli that fall below the limen are called subliminal. Subliminal perception: when stimulus is below the level of the consumer"s awareness.