RSM353H1 Study Guide - Final Guide: Disintermediation, Richard A. Lutz, George Loewenstein
Document Summary
Co-creating: harvesting the unconscious to create value for business & society by gerald zaltman. Illusion that consciousness directs most of our thoughts and actions rather than resulting form then. Act of memory involves reconstruction of information, leading to distortion engage memory as if our mind had its own version of photoshop. Immediate stimuli = meaningful information to the individual, that it fits within their knowledge structure. Example: 2 groups one told to write about the accident" video while others told to write about the crash" video. Those who wrote about accident" took more of a neutral stance while crash" side recalled broken glass. Purpose: the emergence of new thoughts as existing thoughts meet and blend with newly encountered stimuli: help to produce altered memories and the newly-created thoughts or blends" become a previous experiences. Aspect of insight element of time. Aha" moment or click of comprehension" insight typically involves seeing previously-obscured relationships between different information domains.
