RSM100 Final Exam Study Guide Pt.3

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4 Aug 2010
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181. __________ is the idea that the whole firm is directed toward
serving present and potential customers at a profit.
a. Marketing
b. Marketing concept
c. Utility
d. Value
e. Service concept
182. The four activities involved in the marketing mix are:
a. Product, production, promotion, place
b. Price, product, power of consumer, place
c. Product, promotion, price, progress
d. Product, packaging, price, place
e. Product, price, promotion, place
183. The ratio for value in marketing terms is:
a. Costs over benefits
b. Price over benefits
c. Benefits over costs
d. Benefits over price
e. Average benefits over average costs
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184. All of the following are types of utility marketing provides except:
a. Cost utility
b. Time utility
c. Ownership utility
d. Form utility
e. Place utility
185. In marketing, surgical instruments and earthmovers are examples of
________________.
a. Equipment
b. Consumer goods
c. Intangible goods
d. Industrial products
e. Industrial goods
186. Banks that offer economic incentives to entice customers to commit
long-term are using _____________.
a. Market segmentation
b. Product-use variables
c. Market research
d. Relationship marketing
e. Psychological influences
187. To gain public support for products and activities, marketers use advertising
campaigns for public awareness on issues of local, regional, or national importance.
This is an example of marketing in the _________________.
a. Social and cultural environment
b. Political and legal environment
c. Technological environment
d. Public relations environment
e. Economic environment
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188. When your cholesterol level is high, and you need to choose between
either taking a drug or go to a fitness center for a program, this type of
competition is referred to as _______________.
a. Brand competition
b. Product competition
c. International competition
d. Substitute product
e. Complementary product
189. Volvo automobiles provide newer, better safety features to its
customers and consumers, and therefore is using _____________.
a. A marketing plan
b. Distribution
c. Differentiation strategy
d. Product differentiation
e. Function differentiation
190. 7KHEX\HV&VDUH
a. Cost, convenience, care, customer solution
b. Cost, condition, communication, convenience
c. Cost, condition, care, communication
d. Cost, cordiality, convenience, communication
e. Cost, customer solution, convenience, communication
191. Decisions about warehousing and inventory control are ____________ decisions.
a. Promotion
b. Product
c. Location
d. Distribution
e. Channeling
192. The most important promotional tools include all of the following except:
a. Advertising
b. Personal selling
c. Web marketing
d. Public relations
e. Sales promotions
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